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Keynote [clear filter]
Thursday, May 14


Opening Keynote: Reconcilliation and Canada's fundraising sector | generously sponsored by

Sharon Redsky, an AFP Inclusive Giving Fellow and development coordinator with Dakota Ojibway Child and Family Services, will guide us through Truth and Reconciliation and what it means for the philanthropic sector.  

Together, we'll take a deep dive into the most important elements of Truth and Reconciliation, learn how the principles of Truth and Reconciliation relate to our sector and discover how fundraisers and philanthropists can respond to the Call To Action.

Since bringing people together, listening and dialogue are critical components of the Truth and Reconciliation process, this opening plenary will encourage audience participation throughout as we ask questions, listen to each other and contemplate one of Canada's and our profession's largest issues.

You'll leave with an understanding of:
  • How our sector can recognise Indigenous voices and values
  • How we can build capacity for the Indigenous community to become part of the sector
  • The Philanthropic Community's Declaration of Action and how to incorporate into our work


Thursday May 14, 2020 8:30am - 9:50am
Ballroom Salon A+B


The Fundraising Comedy Hour | generously sponsored by

Time for a left turn from Breakouts, Clinics and Keynotes.

Kick off the afternoon with a WCFC true to nonconform-form plenary, Fundraising Comedy Hour.

You’ll laugh. You’ll cry. You’ll cry from laughing.

But most of all you’ll learn. A lot.

Sam Laprade, the phenom of philanthropic funny will guide us through 4 screamingly hilarious stories from her own personal experience:
  • The emotional day in the park with a lawyer, the remains of a bequest donor and some final wishes.
  • A millionaire walks into the homeless shelter
  • How an emotional fundraising letter almost won the day with a reluctant bishop.
  • Careful when you pull that thread: Sam’s winding and twisted road from radio, to the mayor’s office to an inner city mission to international fundraising superstar
Sam’s deeply personal session will highlight the most central tenets of successful fundraising:Donor relationships
  • Mission-driven fundraising
  • Putting emotion and humanity at the centre of all fundraising
  • How to build a career that suits your strengths and ambitions, no matter how unconventional or non-linear.
  • Invest and believe in yourself and reap the rewards

You’ll learn:
  • The most effective way to create genuine, immediate and lasting bonds with donors
  • Why your organisation’s mission must always be front and centre
  • Why emotion trumps logic – always
  • Overcoming impostor syndrome and building a successful and authentic fundraising career that works for you
  • self-care for fundraisers

    *Make sure to bring a little cash with you, since we’ll keep up the WCFC tradition of raising money for a local charity with a friendly competition and a 'pass-the-hat' donation.

avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising

Thursday May 14, 2020 1:00pm - 1:55pm
Ballroom Salon A+B


Transforming ideas into action | generously sponsored by

Have you ever attended a conference, filled a book or laptop with notes and ideas, which then ended up on a shelf in your office to sit as urgent priorities took all your attention?

WCFC wants to ensure you maximize the value of your attendance, networking and learning and avoid 'potential-on-the-shelf' syndrome.

At the apex of this year's celebration of our profession, this Day 2 closing plenary is a guided soft-landing for you, to ensure you have the tools to put your new knowledge into action.

Sam Laprade will take us through strategic look at how to apply your learnings from WCFC and boost your fundraising program's -- and organisation's -- effectiveness and efficiency as soon as you walk back in the door to your office.

Come prepared to share and accept a personal goal challenge.

avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising

Thursday May 14, 2020 4:25pm - 5:25pm
Ballroom Salon A+B