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Wednesday, May 13
 

7:30am

8:00am

Breakfast
Wednesday May 13, 2020 8:00am - 8:30am
Vineyard Room

8:30am

A day with the incredible Ms. and Mr. Fix-It | MasterClass part 1 | generously sponsored by

What (and who!?) stops your organization from raising more money?

That big hairy problem you're facing as a fundraiser? Most experienced fundraisers have faced the same or similar issue. BUT our profession has not done a great job at getting to the root of these problems and fixing them once and for all.

That’s why WCFC has brought together two of the finest minds (and active practitioners!) for this one-of-a-kind MasterClass to help you clear your highest hurdle!

Whether it's a carefully calibrated tweak, a smashing blow from a caveman's club, or something in between, Ms. and Mr. Fix-It will guide you through your obstacles and deliver you to the promised land of effective, efficient and essential fundraising.

We’ll focus on loyalty, the Holy Grail of any business. Things like: Your relationship-building plan…donor-centered communications and extraordinary experiences…engaging board members and other staff in this work.

You'll appreciate Ms. and Mr. Fix-it's super-power to instantly view your issue from on the ground or 35,000 feet or anywhere in between.

Your superheroes will address some questions as a full group. And some issues will get more personal attention, so come prepared to work in small groups led by Tom and Simone as you solve persistent and pernicious problems in our sector.

And as our gurus move from group to group, you can expect the answer to the most vexing issues in your work when you send us a "tough stuff" email in advance.

Let’s Fix Some Universal Fundraising Stuff...then go home and do it!

P.S. Bring your top fundraising problems to this all-day session with Simone and Tom. Better yet, email your tough stuff to spjoyaux@aol.com no later than April 13, 2020. Please make your subject line: “Ms. and Mr. Fix-It”.

NB: Registrants should bring a laptop or a tablet.

Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →
avatar for Tom Ahern

Tom Ahern

Award-winning Copywriter & Journalist, Ahern Donor Communications, Ink.
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fund-raising messages." His specialty? Using discoveries in psychology and neuroscience to turn underperforming donor communications into moneymakers. He's authored six books on donor communications... Read More →



Wednesday May 13, 2020 8:30am - 10:30am
Ballroom Salon B

8:30am

Sam's How-To Guide | MasterClass part 1 | generously sponsored by

Are you having a Fundraising SOS?! Does your story need a refresh? Are your operations in need of a tweak? Do you dream of an engaging stewardship plan?!

Spend the day with Sam as she guides you to strategic success.

During this intense (but don’t worry – we will have fun!) one-day class, will learn strategies and best practices in three key areas: Storytelling, Operations and Stewardship! You will have access to the strategic and tactical approach Sam has used during her thriving 30 year fundraising career.

Storytelling is the basis for emotional and engaging fundraising. Creating a story that will touch your donor’s heart is a key component to a solid fundraising plan.

We will also tackle fundraising operations! Does your database in need of some TLC? Are you measuring your success and trends? What about your policies and procedures? You will receive easy-to-follow steps that will take your fundraising operations from blah to fab!

Combining solid storytelling and straightforward operations leads to exceptional stewardship opportunities! Our day together will leave you excited to steward your donors in unique and inspiring ways.

This day is for everyone in the fundraising world! If you are focussed on major gifts or annual fund or legacy giving or in non-profit communications, this day is for you! Oh and if you are a Non-Profit Board Member, this is a day you will not want to miss.

The best part is you will leave with your personal fundraising guide that you can take back to the office to shape your fundraising strategy for the next decade!

Speakers
avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising


Wednesday May 13, 2020 8:30am - 10:30am
Ballroom Salon A

10:30am

11:00am

A day with the incredible Ms. and Mr. Fix-It | MasterClass part 2 | generously sponsored by

What (and who!?) stops your organization from raising more money?

That big hairy problem you're facing as a fundraiser? Most experienced fundraisers have faced the same or similar issue. BUT our profession has not done a great job at getting to the root of these problems and fixing them once and for all.

That’s why WCFC has brought together two of the finest minds (and active practitioners!) for this one-of-a-kind MasterClass to help you clear your highest hurdle!

Whether it's a carefully calibrated tweak, a smashing blow from a caveman's club, or something in between, Ms. and Mr. Fix-It will guide you through your obstacles and deliver you to the promised land of effective, efficient and essential fundraising.

We’ll focus on loyalty, the Holy Grail of any business. Things like: Your relationship-building plan…donor-centered communications and extraordinary experiences…engaging board members and other staff in this work.

You'll appreciate Ms. and Mr. Fix-it's super-power to instantly view your issue from on the ground or 35,000 feet or anywhere in between.

Your superheroes will address some questions as a full group. And some issues will get more personal attention, so come prepared to work in small groups led by Tom and Simone as you solve persistent and pernicious problems in our sector.

And as our gurus move from group to group, you can expect the answer to the most vexing issues in your work when you send us a "tough stuff" email in advance.

Let’s Fix Some Universal Fundraising Stuff...then go home and do it!

P.S. Bring your top fundraising problems to this all-day session with Simone and Tom. Better yet, email your tough stuff to spjoyaux@aol.com no later than April 13, 2020. Please make your subject line: “Ms. and Mr. Fix-It”.

NB: Registrants should bring a laptop or a tablet.


Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →
avatar for Tom Ahern

Tom Ahern

Award-winning Copywriter & Journalist, Ahern Donor Communications, Ink.
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fund-raising messages." His specialty? Using discoveries in psychology and neuroscience to turn underperforming donor communications into moneymakers. He's authored six books on donor communications... Read More →


Wednesday May 13, 2020 11:00am - 12:30pm
Ballroom Salon B

11:00am

Sam's How-To Guide | MasterClass part 2 | generously sponsored by

Are you having a Fundraising SOS?! Does your story need a refresh? Are your operations in need of a tweak? Do you dream of an engaging stewardship plan?!

Spend the day with Sam as she guides you to strategic success.

During this intense (but don’t worry – we will have fun!) one-day class, will learn strategies and best practices in three key areas: Storytelling, Operations and Stewardship! You will have access to the strategic and tactical approach Sam has used during her thriving 30 year fundraising career.

Storytelling is the basis for emotional and engaging fundraising. Creating a story that will touch your donor’s heart is a key component to a solid fundraising plan.

We will also tackle fundraising operations! Does your database in need of some TLC? Are you measuring your success and trends? What about your policies and procedures? You will receive easy-to-follow steps that will take your fundraising operations from blah to fab!

Combining solid storytelling and straightforward operations leads to exceptional stewardship opportunities! Our day together will leave you excited to steward your donors in unique and inspiring ways.

This day is for everyone in the fundraising world! If you are focussed on major gifts or annual fund or legacy giving or in non-profit communications, this day is for you! Oh and if you are a Non-Profit Board Member, this is a day you will not want to miss.

The best part is you will leave with your personal fundraising guide that you can take back to the office to shape your fundraising strategy for the next decade!


Speakers
avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising


Wednesday May 13, 2020 11:00am - 12:30pm
Ballroom Salon A

12:30pm

Lunch

A delicious lunch break.

Wednesday May 13, 2020 12:30pm - 1:30pm
Vineyard Room

1:30pm

A day with the incredible Ms. and Mr. Fix-It | MasterClass part 3 | generously sponsored by

What (and who!?) stops your organization from raising more money?

That big hairy problem you're facing as a fundraiser? Most experienced fundraisers have faced the same or similar issue. BUT our profession has not done a great job at getting to the root of these problems and fixing them once and for all.

That’s why WCFC has brought together two of the finest minds (and active practitioners!) for this one-of-a-kind MasterClass to help you clear your highest hurdle!

Whether it's a carefully calibrated tweak, a smashing blow from a caveman's club, or something in between, Ms. and Mr. Fix-It will guide you through your obstacles and deliver you to the promised land of effective, efficient and essential fundraising.

We’ll focus on loyalty, the Holy Grail of any business. Things like: Your relationship-building plan…donor-centered communications and extraordinary experiences…engaging board members and other staff in this work.

You'll appreciate Ms. and Mr. Fix-it's super-power to instantly view your issue from on the ground or 35,000 feet or anywhere in between.

Your superheroes will address some questions as a full group. And some issues will get more personal attention, so come prepared to work in small groups led by Tom and Simone as you solve persistent and pernicious problems in our sector.

And as our gurus move from group to group, you can expect the answer to the most vexing issues in your work when you send us a "tough stuff" email in advance.

Let’s Fix Some Universal Fundraising Stuff...then go home and do it!

P.S. Bring your top fundraising problems to this all-day session with Simone and Tom. Better yet, email your tough stuff to spjoyaux@aol.com no later than April 13, 2020. Please make your subject line: “Ms. and Mr. Fix-It”.

NB: Registrants should bring a laptop or a tablet.


Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →
avatar for Tom Ahern

Tom Ahern

Award-winning Copywriter & Journalist, Ahern Donor Communications, Ink.
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fund-raising messages." His specialty? Using discoveries in psychology and neuroscience to turn underperforming donor communications into moneymakers. He's authored six books on donor communications... Read More →


Wednesday May 13, 2020 1:30pm - 3:00pm
Ballroom Salon B

1:30pm

Sam's How-To Guide | MasterClass part 3 | generously sponsored by

Are you having a Fundraising SOS?! Does your story need a refresh? Are your operations in need of a tweak? Do you dream of an engaging stewardship plan?!

Spend the day with Sam as she guides you to strategic success.

During this intense (but don’t worry – we will have fun!) one-day class, will learn strategies and best practices in three key areas: Storytelling, Operations and Stewardship! You will have access to the strategic and tactical approach Sam has used during her thriving 30 year fundraising career.

Storytelling is the basis for emotional and engaging fundraising. Creating a story that will touch your donor’s heart is a key component to a solid fundraising plan.

We will also tackle fundraising operations! Does your database in need of some TLC? Are you measuring your success and trends? What about your policies and procedures? You will receive easy-to-follow steps that will take your fundraising operations from blah to fab!

Combining solid storytelling and straightforward operations leads to exceptional stewardship opportunities! Our day together will leave you excited to steward your donors in unique and inspiring ways.

This day is for everyone in the fundraising world! If you are focussed on major gifts or annual fund or legacy giving or in non-profit communications, this day is for you! Oh and if you are a Non-Profit Board Member, this is a day you will not want to miss.

The best part is you will leave with your personal fundraising guide that you can take back to the office to shape your fundraising strategy for the next decade!


Speakers
avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising


Wednesday May 13, 2020 1:30pm - 3:00pm
Ballroom Salon A

3:00pm

3:30pm

A day with the incredible Ms. and Mr. Fix-It | MasterClass part 4 | generously sponsored by

What (and who!?) stops your organization from raising more money?

That big hairy problem you're facing as a fundraiser? Most experienced fundraisers have faced the same or similar issue. BUT our profession has not done a great job at getting to the root of these problems and fixing them once and for all.

That’s why WCFC has brought together two of the finest minds (and active practitioners!) for this one-of-a-kind MasterClass to help you clear your highest hurdle!

Whether it's a carefully calibrated tweak, a smashing blow from a caveman's club, or something in between, Ms. and Mr. Fix-It will guide you through your obstacles and deliver you to the promised land of effective, efficient and essential fundraising.

We’ll focus on loyalty, the Holy Grail of any business. Things like: Your relationship-building plan…donor-centered communications and extraordinary experiences…engaging board members and other staff in this work.

You'll appreciate Ms. and Mr. Fix-it's super-power to instantly view your issue from on the ground or 35,000 feet or anywhere in between.

Your superheroes will address some questions as a full group. And some issues will get more personal attention, so come prepared to work in small groups led by Tom and Simone as you solve persistent and pernicious problems in our sector.

And as our gurus move from group to group, you can expect the answer to the most vexing issues in your work when you send us a "tough stuff" email in advance.

Let’s Fix Some Universal Fundraising Stuff...then go home and do it!

P.S. Bring your top fundraising problems to this all-day session with Simone and Tom. Better yet, email your tough stuff to spjoyaux@aol.com no later than April 13, 2020. Please make your subject line: “Ms. and Mr. Fix-It”.

NB: Registrants should bring a laptop or a tablet.



Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →
avatar for Tom Ahern

Tom Ahern

Award-winning Copywriter & Journalist, Ahern Donor Communications, Ink.
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fund-raising messages." His specialty? Using discoveries in psychology and neuroscience to turn underperforming donor communications into moneymakers. He's authored six books on donor communications... Read More →


Wednesday May 13, 2020 3:30pm - 5:00pm
Ballroom Salon B

3:30pm

Sam's How-To Guide | MasterClass part 4 | generously sponsored by

Are you having a Fundraising SOS?! Does your story need a refresh? Are your operations in need of a tweak? Do you dream of an engaging stewardship plan?!

Spend the day with Sam as she guides you to strategic success.

During this intense (but don’t worry – we will have fun!) one-day class, will learn strategies and best practices in three key areas: Storytelling, Operations and Stewardship! You will have access to the strategic and tactical approach Sam has used during her thriving 30 year fundraising career.

Storytelling is the basis for emotional and engaging fundraising. Creating a story that will touch your donor’s heart is a key component to a solid fundraising plan.

We will also tackle fundraising operations! Does your database in need of some TLC? Are you measuring your success and trends? What about your policies and procedures? You will receive easy-to-follow steps that will take your fundraising operations from blah to fab!

Combining solid storytelling and straightforward operations leads to exceptional stewardship opportunities! Our day together will leave you excited to steward your donors in unique and inspiring ways.

This day is for everyone in the fundraising world! If you are focussed on major gifts or annual fund or legacy giving or in non-profit communications, this day is for you! Oh and if you are a Non-Profit Board Member, this is a day you will not want to miss.

The best part is you will leave with your personal fundraising guide that you can take back to the office to shape your fundraising strategy for the next decade!


Speakers
avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising


Wednesday May 13, 2020 3:30pm - 5:00pm
Ballroom Salon A

5:30pm

Opening Night Happy Hour

Join us after Day 1's MasterClass for a pint or pinot at a lively spot.

NB: This is an optional,  casual drop-in event with food and beverage availabe for purchase.  The venue capcity is limited.

Wednesday May 13, 2020 5:30pm - 7:30pm
TBD
 
Thursday, May 14
 

7:30am

7:30am

Breakfast
Thursday May 14, 2020 7:30am - 8:15am
Vineyard Room

8:15am

Welcome and WCFC Opening

Thursday May 14, 2020 8:15am - 8:30am
Ballroom Salon A+B

8:30am

Opening Keynote: Reconcilliation and Canada's fundraising sector | generously sponsored by

Sharon Redsky, an AFP Inclusive Giving Fellow and development coordinator with Dakota Ojibway Child and Family Services, will guide us through Truth and Reconciliation and what it means for the philanthropic sector.  

Together, we'll take a deep dive into the most important elements of Truth and Reconciliation, learn how the principles of Truth and Reconciliation relate to our sector and discover how fundraisers and philanthropists can respond to the Call To Action.

Since bringing people together, listening and dialogue are critical components of the Truth and Reconciliation process, this opening plenary will encourage audience participation throughout as we ask questions, listen to each other and contemplate one of Canada's and our profession's largest issues.

You'll leave with an understanding of:
  • How our sector can recognise Indigenous voices and values
  • How we can build capacity for the Indigenous community to become part of the sector
  • The Philanthropic Community's Declaration of Action and how to incorporate into our work


Speakers

Thursday May 14, 2020 8:30am - 9:50am
Ballroom Salon A+B

9:50am

10:15am

B1-1: The Big (little) Diff: Writing for Digital | generously sponsored by

The digital realm is different in key ways. It can move and speak (video can deliver donors to the front lines). It's action-oriented: people LOVE to click; they seldom read.

As giving increasingly shifts online, what are today's best practices in an ever- evolving world? Turns out: old school. Offers. Great headlines. Donor-centricity. The same skills you needed for print.

Covered in the session: the real purpose of email (it's not reading); how to write subject lines that grab higher
opening rates; building a "family of purpose" (a movement) online through social media; warm vs. cold website giving pages; choosing content for Facebook posts; and why you need "sad" to sell "hope" ... and how to find "your special sad."

This overview of writing examines how a small animal welfare charity in Bangkok, Thailand, can now raise $350,000 every month in donations from American women 45 and older ... using Facebook alone. (Maybe you can do it, too!)


Speakers
avatar for Tom Ahern

Tom Ahern

Award-winning Copywriter & Journalist, Ahern Donor Communications, Ink.
In 2016, the New York Times called Tom Ahern "one of America’s most sought-after creators of fund-raising messages." His specialty? Using discoveries in psychology and neuroscience to turn underperforming donor communications into moneymakers. He's authored six books on donor communications... Read More →


Thursday May 14, 2020 10:15am - 11:15am
Okanagan Room

10:15am

B1-2: It’s not all about you: Breaking down silos to make your organization more donor-centric | generously sponsored by

Donors today have more choice than ever. From an endless number of choices on Netflix and Amazon, to a seemingly endless number of charities which they could support. Yet, many non-profit organizations still seem intent on flagging donors for certain programs, and putting up silos between different departments/channels. This does not create the ideal donor experience, and can lead to them supporting another cause (or just buying that thing on Amazon they were debating).

Join Jas and Ryan as they help you break down silos in your organization and grow all areas of your fundraising program. They’ll provide you with specific strategies to improve your fundraising integration through your events, annual giving, online, monthly, and legacy giving programs.


Speakers
avatar for Ryan Garnett, CFRE

Ryan Garnett, CFRE

Head of Integrated Marketing, Harvey McKinnon Associates
Ryan is a Certified Fundraising Executive (CFRE) with more than 10 years of experience helping non-profits raise more money for their causes. At Harvey McKinnon Associates, he’s the Head of Integrated Marketing and helps clients develop strategies for integrating their efforts through... Read More →
avatar for Jas Jhooty

Jas Jhooty

Associate Director, Annual Giving Programs, BC Children's Hospital Foundation
Jas has extensive marketing and fundraising experience. As Associate Director, Annual Giving Programs at BC Children’s Hospital Foundation (BCCHF), Jas leads the business development, strategic direction, and evaluation of various fund development portfolios that raise over $10... Read More →


Thursday May 14, 2020 10:15am - 11:15am
Okanagan Room

10:15am

C1-1: Tough Talk…Tougher Talk…Toughest Talk: About boards and that thing called governance | generously sponsored by

Prepare yourself. Brace yourself. WCFC is unleashing Simone Joyaux and she’s down for some TOUGH TALK. This crucial clinic is not for the faint-of-heart philanthropy fraidy-cats. There will be ranting. There will be raving. There will be uncomfortable looks and conversations. And there will be a plethora of wild rings.

Simone says it best:

What’s this workshop about? Fixing the mess where there’s mess!
Are you ready?
Because I usually start with shock and awe. Then a deep breath and I move into principles and practice and body of knowledge.
But shock and awe is always just a breath away. Why? Because of mediocrity and dysfunction and even scandal rampant in the serious business of boards and governance.
Sector credibility is still lower than it used to be. That means less credibility with people in your community, surely with your prospects, and maybe with your donors, too. And unfortunately, our boards and governance aren’t improving.
Who knows what’s next? But you and your board should be worried, really worried.

Who should attend this workshop? Several people.
 Executive directors must be highly knowledgeable about governance – and must enable it well. Fundraisers must understand governance.
And it sure would be great if some board members actually learned about governance. However, remember this! Just because you’ve served on boards doesn’t mean you actually know what you’re doing. Remember all that mediocrity, dysfunction, and scandal mentioned above?!

Attend this workshop. But only if …
You’ve got the guts to challenge yourself and your board. Come along if you’re willing to question the status quo.

Be prepared for really tough talk. Lots of ranting and raving. All accompanied by my biggest and weirdest rings, for extra emphasis!

Speakers
avatar for Simone Joyaux, ACFRE, Adv Dip

Simone Joyaux, ACFRE, Adv Dip

Board development. Fund development, Joyaux Associates
Tom made me a t-shirt with:SIMONEon the front. It took me a few seconds to figure out what that meant.Then Pal Ashley began calling me D.J. Sim One.And now I’m attracted to rocks for gardens. So now Tom calls me Sim One Rock Hunter.I’m an expert in governance, strategic planning... Read More →



Thursday May 14, 2020 10:15am - 12:20pm
Ballroom Salon A

10:15am

C1-2: Making Asking Easier: How to Find Greater Confidence and Joy in the Art and Science of Asking | generously sponsored by

For some, asking for money, can be one of the most daunting tasks anyone faces in major gift fundraising. For Tony Myers and Sue McCoy, it is sometimes daunting, but most often, it is a joy.

So how do they do it? How did they span the gap between fear and joy? How did they take themselves from daunting to joyful? What are the skills and techniques they bring to their craft that allows them to be successful? And how can you take advantage of what they have learned the hard way.

Whether you are a seasoned professional or a brand new convert to major gift fundraising, you will benefit from this interactive session designed to sharpen your skills, increase your confidence and show you too can find joy in your major gift fundraising work.

Join Sue and Tony as they take you on a major gift fundraising journey and share with you how they found joy in major gift fundraising and how you can too.

Learning Outcomes
  • How to engage your Board and Senior leaders and increase your comfort and theirs
  • How to capture new ideas and increase your confidence when asking for a major gift
  • How to attract donors to your cause and “get out of the way” of your success
  • How to enhance cultivation and stewardship moves that make asking, easier
  • How to perfect the essential pre-steps to the major gift ask
Intended Audience
  • Major gift fundraisers who want to up their game
  • Those new to major donor fundraising, who want to perfect the art of the ask
  • Senior NGO leaders who want to (or need to) learn more about major gifts
  • Communicators working with major donor teams
  • Founders, who want to share the joy of funding with others who share their values


Speakers
avatar for Sue McCoy, MA, CFRE

Sue McCoy, MA, CFRE

Director of Major Gifts, Stollery Children's Hospital Foundation
Sue McCoy is currently employed as Director of Major Gifts with the Stollery Children's Hospital Foundation. Sue has worked as a development professional for over 20 years raising over $50 million for organizations across Canada. Sue is very active as a volunteer in the community... Read More →
avatar for Tony Myers

Tony Myers

Myers & Associates, Principal and Senior Fundraising Counsel
Tony is a passionate enthusiast, fundraiser, consultant, strategist, author, speaker and coach who loves to raise money and help others to do the same. He has acquired a lifetime of experience in working on 5 continents with organizations undergoing change. His skills in major donor... Read More →


Thursday May 14, 2020 10:15am - 12:20pm
Ballroom Salon B

11:15am

Comfort Break 1
Thursday May 14, 2020 11:15am - 11:20am
...

11:20am

B2-2: Small Towns, Big Hearts & Big Cheques: A Primer on Rural Fundraising | generously sponsored by

With 1 in 5 Canadians living in a rural setting, this donor base represents a huge potential new funding source for charities of all sizes. For these donors, philanthropic values and social challenges in small towns can differ drastically from big city settings.

In this session we will look at how industry trends and best-practices can be tailored for success connecting with rural donors, for both small and large fundraising organizations. We will examine key differences in rural vs urban fundraising, and how fundraisers can connect with the heart of the small town donor.


Speakers
avatar for Malcolm Radke, CFRE

Malcolm Radke, CFRE

Chief Executive Officer, Lloydminster Region Health Foundation
Malcolm Radke (CFRE, B. Comm) is the CEO of the Lloydminster Region Health Foundation, a rural bi-provincial foundation that annually raises approx. $1.8 Mil to support eight healthcare facilities serving 72,000 people across the region. In his spare time, Malcolm also volunteers... Read More →


Thursday May 14, 2020 11:20am - 12:20pm
Okanagan Room

11:20am

B2-3: Shot to the Heart: you can give love a good name | generously sponsored by

If there’s one thing the 2016 US presidential election taught us, it’s that emotion trumps reason.

Come to this session and learn how you can employ emotional storytelling to connect with your donors and inspire them to become a hero for their community, their country and the planet.

Leave this session armed with creative new ideas you can immediately apply to your fundraising program to inspire more people to make gifts and become loyal donors.

Focus field of fundraising:
Communications/Marketing, Direct Response, Stewardship
Learning outcomes (*)
Uncover your organisation’s stories
Learn creative ways to use your organisation’s stories
Learn how to use emotional language to inspire donors to take action
Learn why negative emotions trump positive, feel-good stories


Speakers
avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good
Your WCFC2019 Conference Host firmly believes philanthropy’s power belongs to all people and not just the world’s wealthiest. He created The Common Good fundraising agency to help charities and nonprofits of all sizes to empower donors of modest means to experience self-fulfillment... Read More →


Thursday May 14, 2020 11:20am - 12:20pm
Horizon North

12:20pm

Lunch generously provided The Common Good fundraising agency

A delicious lunch is yours to enjoy with a little free time.  Catch up with a colleague you haven't seen in years.  Meet a new friend.  Find out about that job you really want.  Or just reflect on the great morning.


Thursday May 14, 2020 12:20pm - 1:00pm
Vineyard Room

1:00pm

The Fundraising Comedy Hour | generously sponsored by

Time for a left turn from Breakouts, Clinics and Keynotes.

Kick off the afternoon with a WCFC true to nonconform-form plenary, Fundraising Comedy Hour.

You’ll laugh. You’ll cry. You’ll cry from laughing.

But most of all you’ll learn. A lot.

Sam Laprade, the phenom of philanthropic funny will guide us through 4 screamingly hilarious stories from her own personal experience:
  • The emotional day in the park with a lawyer, the remains of a bequest donor and some final wishes.
  • A millionaire walks into the homeless shelter
  • How an emotional fundraising letter almost won the day with a reluctant bishop.
  • Careful when you pull that thread: Sam’s winding and twisted road from radio, to the mayor’s office to an inner city mission to international fundraising superstar
Sam’s deeply personal session will highlight the most central tenets of successful fundraising:Donor relationships
  • Mission-driven fundraising
  • Putting emotion and humanity at the centre of all fundraising
  • How to build a career that suits your strengths and ambitions, no matter how unconventional or non-linear.
  • Invest and believe in yourself and reap the rewards

You’ll learn:
  • The most effective way to create genuine, immediate and lasting bonds with donors
  • Why your organisation’s mission must always be front and centre
  • Why emotion trumps logic – always
  • Overcoming impostor syndrome and building a successful and authentic fundraising career that works for you
  • self-care for fundraisers


    *Make sure to bring a little cash with you, since we’ll keep up the WCFC tradition of raising money for a local charity with a friendly competition and a 'pass-the-hat' donation.



Moderators
avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising

Thursday May 14, 2020 1:00pm - 1:55pm
Ballroom Salon A+B

1:55pm

Comfort Break 2
Thursday May 14, 2020 1:55pm - 2:00pm
...

2:00pm

B3-1: Gen X: The Missing Middle | generously sponsored by

The last article you read about generational differences in giving probably mentioned Boomers and Millennials—and said nothing about Gen X. But in a few years Gen X will be the new Boomers. Soon, we’ll have to start tailoring our campaigns—our language, our images, our call-to-action—to speak to things GenXers care about, and not their parents. What are the differences in what appeals to Gen X, and what doesn’t? What channels does Gen X prefer, and how do they give? How can you position your charity and your asks to be ready for this change in generational patterns? Get ready for the new Boomers with this in-depth review plus tactics you can start using today.

Learning outcomes:
-understanding of Gen X patterns and difference in giving
-how to tailor fundraising to Gen X preferences
-how to prepare for the new wave of Gen X donors


Speakers
avatar for Chris Carter

Chris Carter

CEO, Candela Strategies


Thursday May 14, 2020 2:00pm - 3:00pm
Okanagan Room

2:00pm

B3-3: Goodbye e-blasts, hello personalized emails | generously sponsored by

Let’s face it, no one wants more emails in their inbox.

But as a fundraiser who understands the importance of digital prospects for your annual or monthly giving program, you know that emails are critical for cultivation and stewardship. There’s pressure from the top to continue growing your email revenue in a highly competitive online space. Deep down, you know that a monthly e-newsletter just won’t cut it anymore — but you’re not quite sure how to keep your donors clicking, reading and giving.

Fortunately, there are savvy charities in your midst that are taking steps to update their branded templates, formal narrative structure and impersonal calls to action — and seeing great results.
This session will showcase easy-to-implement changes you can make to your email strategy tomorrow, including new template formats, updated authentication practices, alternative narrative formats, and quick A/B tests to further improve email performance.

Learning outcomes
  • -  Understand why branded templates and impersonal tones of voice distract from the core elements of your email communications.
  • -  Learn how to avoid that dreaded ‘unsubscribe’ by making changes to your email template, subject line selection, tone of voice and sender name.
  • -  Explore how writing emails from a real sender — complete with their unique personality quirks, organizational priorities and puns — can improve email open and click-through rates.
  • -  Walk away with practical email tips, tricks and tests you can use to improve email results for all your advocacy, engagement and fundraising email needs.


Speakers
avatar for Whitney Brown

Whitney Brown

Digital Director, Public Outreach Group
Whitney is an experienced digital strategist and fundraiser with expertise in political and issue-based digital campaigning.As Digital Director at Public Outreach, Whitney is responsible for building and executing multi-channel engagement campaigns that generate new leads for organizations... Read More →


Thursday May 14, 2020 2:00pm - 3:00pm
Horizon North

2:00pm

C2-1: Leadership Bootcamp – essential survival training for fundraisers | generously sponsored by

When it comes to our fundraising profession, our sector has one of the most challenging leadership environments of any sector of our society.

There’s a lot of reasons…the ‘overhead’ issue that still grips our boards and bosses; the few and far between professional education opportunities for eladers; a releactively new ‘professionisation’ of fundraising; fundraiser burnout; high demand and shallow talent pool…

More than ever, it’s important to gather around our industry’s best and brightlest leadership and make them tell us everything they know!

Jane will guide attendees through a 2-hour leadership survivial bootcamp.

With a career spanning 2 continents and every nook and cranny of fundraising, Jane can help leaders of every description:
-'Leading up' in your organisation and struggling to build effective and efficient fundraising programs without support? Jane can help.
-Were you suddenly thrust into a leadership position with just a few months of experience after a sudden departure of your boss? …come get help from Jane and your colleagues.
-You have a great team and a fundraising program that's humming along. Where do you go from here?
-Feeling burnt out after giving your mind, body and spirit to the sector? You are not alone!

Now matter where you are on the fundraising leadership spectrum, you need a community of peers, ready to share knowledge and expereince. Join Jane and your colegaues for a clinic where you can safely and effectively explore problems and solutions, and maybe most important, share and receive support from your peers.

Come prepared to share your biggest fears, failures, secrets and successes.


Speakers
avatar for Jane Potentier, CFRE

Jane Potentier, CFRE

Interim Senior Director, Faculty Development, Office of Advancement | University of Alberta
Jane’s fundraising career spans 25 years, 2 countries and a variety of roles.She joined the University of Alberta in 2002 and has led the Annual Giving and Corporate and Foundations Relations programs and currently leads ten Faculty based fundraising teams.Prior to her move to Canada... Read More →


Thursday May 14, 2020 2:00pm - 4:20pm
Ballroom Salon A

2:00pm

C2: Paul Nazareth on Planned Giving | generously sponsored by

Join Canada's master Gift Planning educator and take your Planned Giving program to the next level.

Speakers
avatar for Paul Nazareth

Paul Nazareth

VP, Education & Development, Canadian Association of Gift Planners
Paul Nazareth is a leader in Canada’s philanthropic sector with over 18 years’ experience in Planned Giving. Now Vice President, Education & Development at the Canadian Association of Gift Planners, he has most recently been VP at the charity CanadaHelps as they scaled in donations... Read More →


Thursday May 14, 2020 2:00pm - 4:20pm
Ballroom Salon B

3:00pm

3:20pm

B4-1: Using the magic of data to deepen donor relationships | generously sponsored by

Join Allen to learn about terrific tools available to orgainzations of every size to analyze your donor's behaviour and deepen relationships.

You'll return to the office ready to set a course for the best relationship outcomes and maximizing the opportunities with all your supporters.

Learn:

-How even small shops can use analytics to improve donor relations
-How analytics can help retain new donors
-How data can help you develop a stewardship plan


Speakers
avatar for Allen Davidov

Allen Davidov

Vice President of Business Consulting and NFP Practice Lead, Environics Analytics
Allen Davidov, MBA, CM. is Vice President of Business Consulting and NFP Practice Lead at Environics Analytics. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate... Read More →


Thursday May 14, 2020 3:20pm - 4:20pm
Okanagan Room

3:20pm

B4-2: The Power of the Personal | generously sponsored by

Jennifer is a of virtuoso of relationship building.  And she wields the principles of donor relationship fundraising like the conductor of the London Philharmonic wields her baton.

Join this session to get her top tips and tricks anyone can use to raise more money.

Learn:
- how to deploy volunteers to up your game with mid-level donors
-why making connections with your frontline staff is a long-term investment with exponential dividends
-how to cleverly make your stewardship pieces completely focussed on donors, even on a shoestring
-why personal is always better than professional

Speakers
avatar for Jennifer R. Collins

Jennifer R. Collins

Special Projects Officer, Ajax Pickering Hospital Foundation
After graduating from Queen’s University (BA in English Literature and an Honours BA in Classical Studies), Jennifer began her career at the Anglican Diocese of Toronto before moving to the Canadian Film Centre as the Managing Director, Worldwide Short Film Festival.For the next... Read More →


Thursday May 14, 2020 3:20pm - 4:20pm
Vintage Room

4:20pm

Comfort Break 3
Thursday May 14, 2020 4:20pm - 4:25pm
...

4:25pm

Transforming ideas into action | generously sponsored by

Have you ever attended a conference, filled a book or laptop with notes and ideas, which then ended up on a shelf in your office to sit as urgent priorities took all your attention?

WCFC wants to ensure you maximize the value of your attendance, networking and learning and avoid 'potential-on-the-shelf' syndrome.

At the apex of this year's celebration of our profession, this Day 2 closing plenary is a guided soft-landing for you, to ensure you have the tools to put your new knowledge into action.

Sam Laprade will take us through strategic look at how to apply your learnings from WCFC and boost your fundraising program's -- and organisation's -- effectiveness and efficiency as soon as you walk back in the door to your office.

Come prepared to share and accept a personal goal challenge.


Speakers
avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising


Thursday May 14, 2020 4:25pm - 5:25pm
Ballroom Salon A+B

5:25pm

Closing Platitudes and Gratitudes

Thursday May 14, 2020 5:25pm - 5:35pm
Ballroom Salon A+B

5:45pm

Fundraisers in Cathedrals Drinking Cocktails - generously sponsored by

Network with your colleagues with creative cocktails and canapes, provided in part, by the very generous support of.

 
Friday, May 15
 

8:00am

8:30am

Event (r)Evolution | workshop part 1 | generously sponsored by

Are you feeling cornered by a crappy corporate breakfast event? Are your donors giving your silent auction the silent treatment? Developed a latex allergy because of your rubber-chicken gala?

Special events get a bad rap. We often hear that they are big drain on staff and volunteer resources, with expenses eating up net revenue.

Some of this negativity is well-deserved. We’ve all been to terrible events. Some of us may have even been responsible for one or two through our careers.

But it doesn’t have to be this way. Events done right are philanthropic powerhouses.

Make sure you avoid a series of unfortunate events and join Sam, David and the League of Extraordinary Event Fundraisers for this half-day intensive look at eh very best practices that will transform every your events into a relationship-building and gift-inspiring machines.

1. Learn how to make your next event a donor-centric
2. Learn how to create an emotional journey for your event attendees
3. Learn how to recruit one-time gift and monthly donors during your event



Moderators
avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good
Your WCFC2019 Conference Host firmly believes philanthropy’s power belongs to all people and not just the world’s wealthiest. He created The Common Good fundraising agency to help charities and nonprofits of all sizes to empower donors of modest means to experience self-fulfillment... Read More →
avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising

Speakers
avatar for Chris Carter

Chris Carter

CEO, Candela Strategies
avatar for Jennifer R. Collins

Jennifer R. Collins

Special Projects Officer, Ajax Pickering Hospital Foundation
After graduating from Queen’s University (BA in English Literature and an Honours BA in Classical Studies), Jennifer began her career at the Anglican Diocese of Toronto before moving to the Canadian Film Centre as the Managing Director, Worldwide Short Film Festival.For the next... Read More →
avatar for Allen Davidov

Allen Davidov

Vice President of Business Consulting and NFP Practice Lead, Environics Analytics
Allen Davidov, MBA, CM. is Vice President of Business Consulting and NFP Practice Lead at Environics Analytics. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate... Read More →


Friday May 15, 2020 8:30am - 10:30am
Ballroom Salon B

8:30am

The Secret to Raising Millions from Major Donors! | workshop part 1 | generously sponsored by

This intensive half-day workshop led by top international major gifts jedi, Tony Myers, will transform your major gift program...


The secret is, knowing how to do it! Tony Myers has been doing it for 25 years. And in numerous locations around the world. While raising millions is a lot of work, it is not really that complex and it can be incredibly rewarding and satisfying. Tony says it is fun.

The process actually is quite simple. And Tony will tell you, if you follow the process, and if you learn a few basic principles, you will ALWAYS be successful. You will always win.

Join Tony Myers as he shares with you the most important lessons, processes and principles he has learned from major donors and NGOs from around the world.

You'll:
  • Learn the most important principles that lead to success
  • Discover a process that is simple, straight forward and one that works
  • Uncover the 7 things you need to know before asking big
  • Find out what you can do to get started.

Perfect for:
  • those who raise big money, and want to learn how they might do it better
  • those who want to raise big money from major donors
  • those Executive Directors and CEOs who want to know more
  • those Board members who want to learn how



Speakers
avatar for Tony Myers

Tony Myers

Myers & Associates, Principal and Senior Fundraising Counsel
Tony is a passionate enthusiast, fundraiser, consultant, strategist, author, speaker and coach who loves to raise money and help others to do the same. He has acquired a lifetime of experience in working on 5 continents with organizations undergoing change. His skills in major donor... Read More →


Friday May 15, 2020 8:30am - 10:30am
Ballroom Salon A

10:30am

11:00am

Event (r)Evolution | workshop part 2 | generously sponsored by

Are you feeling cornered by a crappy corporate breakfast event? Are your donors giving your silent auction the silent treatment? Developed a latex allergy because of your rubber-chicken gala?

Special events get a bad rap. We often hear that they are big drain on staff and volunteer resources, with expenses eating up net revenue.

Some of this negativity is well-deserved. We’ve all been to terrible events. Some of us may have even been responsible for one or two through our careers.

But it doesn’t have to be this way. Events done right are philanthropic powerhouses.

Make sure you avoid a series of unfortunate events and join Sam, David and the League of Extraordinary Event Fundraisers for this half-day intensive look at eh very best practices that will transform every your events into a relationship-building and gift-inspiring machines.

1. Learn how to make your next event a donor-centric
2. Learn how to create an emotional journey for your event attendees
3. Learn how to recruit one-time gift and monthly donors during your event



Moderators
avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good
Your WCFC2019 Conference Host firmly believes philanthropy’s power belongs to all people and not just the world’s wealthiest. He created The Common Good fundraising agency to help charities and nonprofits of all sizes to empower donors of modest means to experience self-fulfillment... Read More →
avatar for Sam Laprade, CFRE

Sam Laprade, CFRE

Marketing Director, Gryphon Fundraising

Speakers
avatar for Chris Carter

Chris Carter

CEO, Candela Strategies
avatar for Jennifer R. Collins

Jennifer R. Collins

Special Projects Officer, Ajax Pickering Hospital Foundation
After graduating from Queen’s University (BA in English Literature and an Honours BA in Classical Studies), Jennifer began her career at the Anglican Diocese of Toronto before moving to the Canadian Film Centre as the Managing Director, Worldwide Short Film Festival.For the next... Read More →
avatar for Allen Davidov

Allen Davidov

Vice President of Business Consulting and NFP Practice Lead, Environics Analytics
Allen Davidov, MBA, CM. is Vice President of Business Consulting and NFP Practice Lead at Environics Analytics. With nearly twenty years of experience, he is responsible for helping charities and foundations apply EA’s products and services to attract and retain donors, corporate... Read More →


Friday May 15, 2020 11:00am - 12:30pm
Ballroom Salon B

11:00am

The Secret to Raising Millions from Major Donors! | workshop part 2 | generously sponsored by

This intensive half-day workshop led by top international major gifts jedi, Tony Myers, will transform your major gift program...


The secret is, knowing how to do it! Tony Myers has been doing it for 25 years. And in numerous locations around the world. While raising millions is a lot of work, it is not really that complex and it can be incredibly rewarding and satisfying. Tony says it is fun.

The process actually is quite simple. And Tony will tell you, if you follow the process, and if you learn a few basic principles, you will ALWAYS be successful. You will always win.

Join Tony Myers as he shares with you the most important lessons, processes and principles he has learned from major donors and NGOs from around the world.

You'll:
  • Learn the most important principles that lead to success
  • Discover a process that is simple, straight forward and one that works
  • Uncover the 7 things you need to know before asking big
  • Find out what you can do to get started.

Perfect for:
  • those who raise big money, and want to learn how they might do it better
  • those who want to raise big money from major donors
  • those Executive Directors and CEOs who want to know more
  • those Board members who want to learn how



Speakers
avatar for Tony Myers

Tony Myers

Myers & Associates, Principal and Senior Fundraising Counsel
Tony is a passionate enthusiast, fundraiser, consultant, strategist, author, speaker and coach who loves to raise money and help others to do the same. He has acquired a lifetime of experience in working on 5 continents with organizations undergoing change. His skills in major donor... Read More →


Friday May 15, 2020 11:00am - 12:30pm
Ballroom Salon A