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Thursday, May 14 • 11:20am - 12:20pm
B2-3: Shot to the Heart: you can give love a good name | generously sponsored by

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If there’s one thing the 2016 US presidential election taught us, it’s that emotion trumps reason.

Come to this session and learn how you can employ emotional storytelling to connect with your donors and inspire them to become a hero for their community, their country and the planet.

Leave this session armed with creative new ideas you can immediately apply to your fundraising program to inspire more people to make gifts and become loyal donors.

Focus field of fundraising:
Communications/Marketing, Direct Response, Stewardship
Learning outcomes (*)
Uncover your organisation’s stories
Learn creative ways to use your organisation’s stories
Learn how to use emotional language to inspire donors to take action
Learn why negative emotions trump positive, feel-good stories

avatar for David Kravinchuk

David Kravinchuk

Philanthropy Firebrand, The Common Good
Your WCFC2019 Conference Host firmly believes philanthropy’s power belongs to all people and not just the world’s wealthiest. He created The Common Good fundraising agency to help charities and nonprofits of all sizes to empower donors of modest means to experience self-fulfillment... Read More →

Thursday May 14, 2020 11:20am - 12:20pm
Horizon North
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