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Thursday, May 14 • 2:00pm - 3:00pm
B3-1: Gen X: The Missing Middle | generously sponsored by

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The last article you read about generational differences in giving probably mentioned Boomers and Millennials—and said nothing about Gen X. But in a few years Gen X will be the new Boomers. Soon, we’ll have to start tailoring our campaigns—our language, our images, our call-to-action—to speak to things GenXers care about, and not their parents. What are the differences in what appeals to Gen X, and what doesn’t? What channels does Gen X prefer, and how do they give? How can you position your charity and your asks to be ready for this change in generational patterns? Get ready for the new Boomers with this in-depth review plus tactics you can start using today.

Learning outcomes:
-understanding of Gen X patterns and difference in giving
-how to tailor fundraising to Gen X preferences
-how to prepare for the new wave of Gen X donors

avatar for Chris Carter

Chris Carter

CEO, Candela Strategies

Thursday May 14, 2020 2:00pm - 3:00pm
Okanagan Room
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