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Thursday, May 14 • 11:20am - 12:20pm
B2-2: Small Towns, Big Hearts & Big Cheques: A Primer on Rural Fundraising | generously sponsored by

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With 1 in 5 Canadians living in a rural setting, this donor base represents a huge potential new funding source for charities of all sizes. For these donors, philanthropic values and social challenges in small towns can differ drastically from big city settings.

In this session we will look at how industry trends and best-practices can be tailored for success connecting with rural donors, for both small and large fundraising organizations. We will examine key differences in rural vs urban fundraising, and how fundraisers can connect with the heart of the small town donor.

avatar for Malcolm Radke, CFRE

Malcolm Radke, CFRE

Chief Executive Officer, Lloydminster Region Health Foundation
Malcolm Radke (CFRE, B. Comm) is the CEO of the Lloydminster Region Health Foundation, a rural bi-provincial foundation that annually raises approx. $1.8 Mil to support eight healthcare facilities serving 72,000 people across the region. In his spare time, Malcolm also volunteers... Read More →

Thursday May 14, 2020 11:20am - 12:20pm
Okanagan Room
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